Working as an internet marketing consultant, I’m required to spend a lot of time on the internet. A fact that is quite logical and unremarkable, seeing as it is my job to develop branding for small businesses. But, what caught my eye lately is the number of websites which focus on providing readers with reviews of various items. In fact, if you can find just about anything on the web, you can find a review of it as well.
Now, granted, some of these review-based websites differ in quality. While some of them offer hands-on, in-depth reviews conducted by experts in the field, some of them are downright useless and fake. But, that’s not the subject of this article today. I’m going to try and shed some light on the reason why review format websites are so popular among internet users.
Why Review Sites?
Reading online reviews can help users decide on certain product before they spend a large amount of money. A useful review can provide us with some key facts, as well as help us gain an insight into how it feels to actually use a product in everyday life.
One of the clients I’ve been working with has seen the potential of these websites and decided to start one himself called Elliptical Machine Advice.com – you can have a look here – check out the unique style of elliptical reviews he has created on the website. The site deals exclusively with elliptical machines for home exercise, nothing else, and provides a wide range of views and information. My job on this particular project was to improve the website’s visibility in the search engines, and change the layout and navigation of the site. Once all the work was done on the website, I proceed to expand the site’s activity. Setting up Facebook and Twitter profiles was done to provide users with immediate updates, and we’ve also started to make custom YouTube videos, since a visual component is much more effective than the written word, at least on the internet.
Also, publishing a blog on a daily or weekly basis that is connected to the website is also a welcome addition and helps attract readers. Nothing we did was beyond the resources of most simple websites and just takes a little time and effort. One interesting aspect of these review websites is that you don’t need to sell the actual product in order for the website to attract a large number of visitors – and make money. Money can be made by becoming an affiliate for the products you promote – either working directly with the manufacturer or with an online retailer such as Amazon.com.
The important thing about this style of website is shifted towards providing useful information to those who are considering buying the product. To be successful the site needs to provide a value of some tangible sort to prospective buyers. You can also take advantage of various online outlets, such as HubPages or Squidoo to promote your content by injecting links to your website into the articles published by those outlets.
There is a certain set of rules one needs to follow, and the articles need to be of high quality, but it pays off in the long run. So far, after a few months, things are looking good and my client’s website built around elliptical machine reviews has really taken off. It’s hard to tell how big the site will get, but with constant updates and keeping up with the trends, it should do well.
Like I’ve said, the internet is a big place, and you can find pretty much anything out there, including a review of it, if it’s physical product or service. Another interesting and accessible way to look at developing your own websites and a potential source of income.